Purple Toothpaste

Does purple toothpaste work?

smiling patient

Most of the purple dental products on the market are actually a foam or gel and not a toothpaste. All of the fine print states that these products are not to be used as a toothpaste. Toothpaste is essential to cleansing the surfaces of the teeth and adding anti-bacterial, sustainable ingredients in the saliva that are not easily rinsed away with your natural saliva.

The foam or gel can be swished or applied for 15 seconds at a time and claim to last a day to see them whiter. This occurs because the teeth are actually being dehydrated to give a short-term perception of whitening them. These products do not remove stain and penetrate the surface of the teeth to bleach them. To have successful absorption of bleach into the tooth structure, the product must contain carbamide peroxide or a hydrogen peroxide derivative and sit on the tooth structure for a minimum of 20 minutes without saliva. Yes, this means whitening toothpaste does not whiten the teeth.

Does purple toothpaste get rid of yellow teeth?

Only natural teeth can be color-corrected. These products WILL stain bonding and tooth colored fillings. The claims of the purple products state that Purple is directly opposite yellow on the color wheel and is therefore its complementary color, so a water-soluble purple dye is applied to your teeth to conceal any yellow undertones for the day. Re-read that sentence to highlight that it say “a day”, not long-term.

What are the ingredients in a purple toothpaste or foam?

Most of these products contain water, sweeteners, flavorings and ingredients to bind it all together so it stays is a mixed form and does not separate. Some even claim to be “allergy-free” simply because it does not contain the foaming agent of sodium laurel sulfate.

*Always check with your dentist before using these products, to ensure it is a suitable product for you.


Monday 8:00 AM – 3:00 PM
Tuesday 8:00 AM – 5:00 PM
Wednesday 8:00 AM – 5:00 PM
Thursday 8:00 AM – 5:00 PM
Friday 8:00 AM – 2:00 PM
Saturday Closed
Sunday Closed